Original software reviews are written by actual users from their own experiences with the software. They are beneficial to consumers of software since they cover both the positive and negative aspects. However, it is important to understand where reviewers’ experiences are coming from and what the objective of the software they are reviewing. Incorrect reviews can arise for many reasons, from genuine pleasure and well-balanced experiences to fraudulent motives.

To ensure the accuracy and integrity of the review, it’s necessary to perform the following checks.

Identity Check – Each review is checked More Info for key identifiers, like name, job title and email address, in order to verify that it was written by a genuine person. If the reviewer’s identity is not verified the review will not be published. Conflict of Interest Verify if the reviewer is in any way connected with the company being evaluated or directly competing with the vendor, their review will not appear in the media.

All reviews are subject to the same quality control and verification processes regardless of the product or rating being reviewed. This assures that all reviews are treated equally and without bias.

Vendors must respond to all reviews – even ones with low ratings since this is an excellent opportunity to show they take their customers’ concerns seriously and are willing to listen. Vendors are not allowed to influence reviews by including the non-disparagement clause in their contracts with customers, because this is in violation of federal laws.